The fourth annual Maovember charity campaign teamed thousands of people in dozens of venues in six cities. I’ve covered it in full at the official site and will do a few flashback posts here as well.
Nine craft brewers in five cities teamed up on November 4 for a night devoted to good beer and good causes. With 14 venues participating—in Beijing, Kunming, Shanghai, Tianjin and Wuhu—it was the most wide-ranging Maovember effort so far.
Each venue donated rmb10 or more per beer sold to Maovember, with some doing activities that ranged from beer pong to trivia to draws. The event, known as Super Beers for Books, or perhaps more appropriately MaovemBEER, included Boxing Cat from Shanghai, WE Brewery from Tianjin, Shangri-La from Yunnan, Myth Monkey from Wuhu, and Arrow Factory, Dirty Duck Pub, Great Leap, Panda and Slow Boat from Beijing.
Most members of this year’s Maovember Steering Group were visiting the Beijing venues that night, grabbing beers like Panda’s Too Naive pale ale, Dirty Duck’s stout, Slow Boat’s raspberry pale ale, Great Leap’s cinnamon rock ale and Arrow Factory’s Back in Black stout. Meanwhile, customers and staff from all over China posted photos on social media.
This event raised rmb27,379 for charity from beers and games, including (in alphabetical order) from Arrow Factory (rmb1,829), Boxing Cat (3 venues: rmb8,100), WE Brewery (2 venues: rmb3,500), Shangri-La (rmb1,040) Myth Monkey (rmb80), Dirty Duck Pub (rmb2,000), Great Leap (3 venues: rmb5,000) Panda (rmb1,630) and Slow Boat (rmb4,280). That translates to a whopping 273,790 mao for Maovember and its 2016 partners Library Project and Good Works!
And check out these collages, one with photos from venues all over China and one from our Beijing pub crawl.
Check out sibling sites Grape Wall of China and World Baijiu Day.
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Get regular Beijing updates via my Instagram and Twitter feeds. Also see my sibling sites Grape Wall of China, World Baijiu Day and World Marselan Day. Help cover the hosting and other costs of these sites with a WeChat, AliPay or PayPal donation.
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