Get into the spirit: Three updates about World Baijiu Day

World Baijiu Day Logo 2

Posts on this site are a bit sparse these days as I juggle work, travel, bagels and World Baijiu Day. Here a triple shot of updates on the latter, er, spirit-ual event:

  • World Baijiu Day Bars: I’ve confirmed or am close to confirming venues in New York, Los Angeles, London, Paris, Taipei and, of course, Beijing, including Capital Spirits, Jing-A and Schoolhouse at Mutianyu. I’m also working on bars in cities such as Hong Kong, Buenos Aires, Christchurch and Adelaide, among others, as well as Shanghai, Chengdu and elsewhere in China.
  • World Baijiu Day Fun: The idea is to go “beyond ganbei” and the usual downing of shots until your skull explodes. That means everything from tasting flights to cocktails, from liqueurs to baijiu-inspired beer. Plus, as noted earlier, deep-fried baijiu.
  • Confessions of a Baijiu Drinker: This series shares first baijiu experiences, and how people came to appreciate this spirit, with some fun anecdotes as chasers. There have been three confessions thus far, by Lao SanPaul Mathew and me.

So, that’s about where World Baijiu Day stands for now. Check out the website here for updates on venues, for more confessions and for general news about baijiu. Next week I will also add a fancy interactive map — I’m still shocked I got the thing to work — that includes all of the participating venues.

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