Crayfish are the new Pikachus | CHEERS opens in Shuangjing

By Jim Boyce | CHEERS continued its happy march forward today with the official opening of a shop in Shuangjing. That inches the company close to 20 outlets in Beijing to go along with about an equal number in cities scattered across the country.

The new shop is near Lily’s American Diner, puting comfort food close at hand, although anyone spending over rmb100 today not only got a 20 percent discount but also a box of crayfish. I must admit, that’s the first time I’ve seen that particular deal. The poster below suggests the semi-sweet sparkling wine Marquis Bernard as a pairing, a bottle that did quite well in last year’s Grape Wall Challenge.

CHEERS also recently leveraged the recent Pokemon craze to draw wine fans. But given that promotion preceded the one today in Shuangjing, I think it’s safe to say that the crayfish are the new Pikachus.

cheers wine shuangjing shop beijing crayfish deal

See sibling sites World Baijiu Day and Grape Wall of China!

Check out my lists of Beijing food deals and drink deals. Also get updates via Twitter, Instagram and Facebook. And check out my sibling sites Grape Wall of China, World Baijiu Day and World Marselan Day.  If this site helped you find new bars, restaurants, foods and drinks, or saved you money, consider helping to cover the hosting and other costs with a WeChat or PayPal donation.

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