By Jim Boyce | I recently wrote about a six-week campaign by Element Fresh and California Wine Institute to promote labels from The Golden State. In short, all 38 Element Fresh outlets in China are listing a bunch of California wines by the glass and even more—about 30—by the bottle. It wraps up on May 31.
Element Fresh in Sanlitun took it a step further last Thursday with a wine buffet. Customers paid rmb99 and could indulge in six wines and a range of snacks from 6 PM to 7:30 PM.
For my money, the white wines were best, with Fess Parker Riesling my favorite. For reds, the Beringer Zinfandel inspired the most appreciation. Given that price, and a nice spread of cold cuts, cheeses, veggies, fruits, crackers and more, everyone was happy. Hopefully, this event is held at least once more before the promotion ends: I’ll update if I get any news.
Check out sibling sites Grape Wall of China and World Baijiu Day.
* * *Get regular Beijing updates via my Instagram and Twitter feeds. Also see my sibling sites Grape Wall of China, World Baijiu Day and World Marselan Day. Help cover the hosting and other costs of these sites with a WeChat, AliPay or PayPal donation.
* * *
Leave a Reply