First Floor 2: Double the size, half the fun
The new First Floor is a sprawling something-for-everyone venue in Sanlitun Soho that now needs to attract that everyone. Last night, as on my first visit a few weeks ago, I found a sparse crowd […]
sports bars
Paddy O’Shí’s: 10 promos as Beijing’s top sports bar marks 10 years!
By Joyce Bim | Our event research team has dedicated hundreds if not thousands of hours analyzing promotion ideas for Beijing’s best sports bar, Paddy O’Shea’s. Because that venerable venue will mark its 10th anniversary on […]
Full house | Check out the Mayweather-MacGregor crowd at Paddy O’Shea’s
By Jim Boyce | I just posted about the community created by sports bar Paddy O’Shea’s. A major slice of that community came out to watch the recent Floyd Mayweather-Connor MacGregor fight and led to what […]