Operation Baozza | Comfort food and convenience stores?

By Jim Boyce | I lost touch with the Baozza Boys after they closed their Sanlitun Soho venue, just down the street from my place, a few months back. But I caught up with them last weekend at The Pizza Cup—their booth was among the busiest—and learned more about plans for their East-West comfort food. (If you haven’t tried them, a baozza is a steamed bun, or baozi, filled with pizza ingredients.)

baozza pizza baozi

Partner Alex Cree says the team has a QS-approved processing facility that can crank out 2,000 baozza per hour. Each baozza will come in a plastic wrapper and be ready to go after a short stint in a microwave.

Given the current ups and downs in opening bars and restaurants these days, partner Cree says the focus will be teaming with retailers. Hopefully, we see Baozza at places like April Gourmet, 7-ELEVEN and Jenny Lou / Wang soon.

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Get regular Beijing updates via my Instagram and Twitter feeds. Also see my sibling sites Grape Wall of China, World Baijiu Day and World Marselan Day. Help cover the hosting and other costs of these sites with a WeChat, AliPay or PayPal donation.

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